See the work before you pay for it.
Real samples for every offer: a full email program you can click through, an ad pack, Leak Checks on brands you know, real AI answers, a working automation and a researched stockist list.
Halden: the whole email program, live.
Seven flows and twelve emails for a subscription supplement brand. Click any email to open the real HTML version, then switch between desktop, phone and dark mode.
Replenishment timing, from the label
The reorder email goes out a few days before the bottle runs out, not on a fixed day.
Send on day 24: 30 days of supply, minus 4 days shipping, minus 2 days of buffer.
How this sample was built
- Brief
- A $6M supplement brand selling one sleep product, mostly one-time orders.
- Problem
- Revenue depends on the second order, but every email went out on fixed days that ignored how long a bottle lasts.
- What we made
- Seven flows: welcome, browse, cart, post-purchase, replenishment timed from the serving count, a subscription save flow for cancel clicks, and winback. Twelve emails coded to work in Gmail, Apple Mail and dark mode.
- Why it works
- Each email has one job, written next to it. Discounts appear only where they change a decision. Every supplement claim carries the FDA footnote.
- What we'd measure
- Second-order rate at day 45, subscription share of new customers, cancel-to-pause saves, revenue per recipient by flow.
- Time to deliver
- 7 to 10 days
Three hooks, twelve ads, one test plan.
Every hook in four formats. Press play on a video and the anatomy bar shows what each second is doing.
- HookPattern break: the word 'not' plus the category they know.
- ReasonWhat's inside, in plain words.
- ProofAmounts on the label, no blend.
- CTAOne action: shop.
Us vs them. Names the alternative the buyer already tried, then gives the one-line reason to switch.
- HookA time on screen: viewers place themselves in it.
- RoutineThree small actions they already do.
- ProductHalden as step three, not the hero.
- CTAShop Halden.
Routine. Sells the habit, not the pill. People keep routines, so they reorder.
- HookA specific, slightly painful moment.
- OfferSubscribe and save 15%, ships every 30 days.
- Risk removalSkip or cancel anytime.
- CTAStart my subscription.
Subscription. Turns the worst moment, an empty bottle at bedtime, into the reason to subscribe.
| Hook | Launch formats | Budget and audience | What decides the winner |
|---|---|---|---|
| Not melatonin. | Video + feed | $40/day, broad | Hook rate, CPA |
| Your wind-down | Video + story | $40/day, broad | Hold rate, CPA |
| Never run out | Feed + square | Retarget 30 days | Subscription share |
How this sample was built
- Brief
- Launch ads for a sleep supplement that can't make health claims.
- Problem
- Most supplement ads promise sleep outcomes the label can't support, and get rejected or flagged.
- What we made
- Three angles, each in video, feed, square and story. Product shots made from one photo with AI image and video tools, then edited and type-set by hand.
- Why it works
- Each hook makes a different promise the brand can keep: what it isn't, how it fits a routine, and never running out.
- What we'd measure
- Hook rate and hold rate for videos, CPA by hook, and subscription share from the third hook.
- Time to deliver
- 5 days
Who AI recommends for "magnesium for sleep".
12 real shopper questions searched on Google with US settings, logged out, on October 28, 2026. Click any cell to read the actual AI Overview.
5 of 12 answers named no brand at all, including the biggest question, "best magnesium supplement for sleep".
17 brands were named across all answers. The most-named, Thorne, appeared in 3.
The answers leaned on health publishers and clinics, not brand sites. That's where a sleep brand has to earn mentions.
Most-named brands
Where the answers came from
- HealthCentral 3
- Nebraska Medicine 3
- Mito Health 3
- Amazon.com 3
- Zellig Psychiatry 2
- Coal Grove Pharmacy 2
- Sleep Foundation 2
- American Cancer Society 2
- Decode Age 2
- Mayo Clinic Press 2
- Momentous 1
- YouTube (FemHealth: For You From Doctors) 1
Answers change between runs, accounts and locations. The paid snapshot repeats each question several times on Google, ChatGPT, Perplexity and Gemini, and reports the range.
| Shopper question | Google AI Overview |
|---|---|
| best magnesium supplement for sleep | |
| magnesium glycinate vs threonate for sleep | |
| best magnesium for sleep and anxiety | |
| clean magnesium supplement without fillers | |
| magnesium gummies that actually work | |
| best sleep supplement that isn't melatonin | |
| magnesium for sleep subscription | |
| best magnesium powder drink before bed | |
| third-party tested magnesium supplement | |
| best magnesium for women sleep | |
| what magnesium does Andrew Huberman recommend | |
| Arrae Calm review |
How this sample was built
- Brief
- A sleep supplement brand wants to know if AI assistants recommend it.
- Problem
- Shoppers now ask ChatGPT, Perplexity and Google before they search a store, and most brands have never looked at the answers.
- What we made
- A dated log of real answers to real buyer questions, the brands named in each, and the sites those answers cite.
- Why it works
- It shows the actual answers and sources, not just a score, so the fixes are obvious: get onto the sites the answers cite, and put the facts AI quotes on your own pages.
- What we'd measure
- Share of answers that name the brand, position in the list, and which cited sites mention it, re-tested on day 30.
- Time to deliver
- 5 days
Stockout to restock, with nobody watching.
When a product runs low, the supplier gets a drafted order and the team gets one alert. When it's back, everyone who asked hears first. Failures retry, then tell a person.
Time saved, with the math shown
Change the numbers to match your store.
7 hours a month back, about $245.
Download the n8n workflow (JSON)
How this sample was built
- Brief
- A pet food brand keeps selling out of its best topper and finds out from customers.
- Problem
- Nobody owns the stock check, supplier emails go out late, and restock emails go out days after the product is back.
- What we made
- An n8n workflow on Shopify inventory updates: a drafted supplier order and Slack alert below the reorder point, a Klaviyo back-in-stock event on restock, retries and a human alert on any failure.
- Why it works
- The person still approves every order, but never has to remember to look. The waitlist hears first, while the stock is there.
- What we'd measure
- Days out of stock per SKU, time from restock to first email, and revenue from back-in-stock emails.
- Time to deliver
- 10 days
Want one made on your store?
Send your store link. Jerome records a free 5-minute Leak Check on it within 2 business days.